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This web page had the following on the web site, "Welcome To Pools By Joe Crowton! Whether you intend to build a new swimming pool or would like to upgrade an existing one, we promise to provide quality work, strong customer service, and the full." We saw that the web page said " Your options are virtually unlimited once you decide to make your swimming pool dreams a reality." It also said " Poolscape will continue to benefit you for years to come. Call us today to find out more." The header had pool as the highest ranking optimized keyword. It is followed by pool construction, pools by joe, and joe crowton which isn't as ranked as highly as pool. The next words poolsbyjoecrowton.com uses is pool gallery. pool faq was included and will not be viewed by web crawlers.